![]() Why? Because they’re paying influencers that don’t actually have any influence. And yet 25% of businesses either break even or lose money on influencer marketing. On average, paying to have an influencer market your products or brand can be very effective, pulling in average returns of $5 dollars or more on each dollar spent. This last point applies less to your own account, and more to “influencer” accounts that use fake followers to boost their perceived status. When used correctly, Instagram analytics can tell you what you’re doing right, and what you’re doing wrong, and even help you identify new opportunities for growth.īut having too many fake followers can make your data harder to analyze, if not render it completely useless.Īfter all, how can you calculate your actual engagement, conversion, or click-through rates if you don’t know your real follower count? They Can Hurt Your Marketing Budget The best social media marketers know the power of metrics. Not only is that a good reason not to buy Instagram followers, it’s why you should purge your Instagram of fake followers in general. This could lead to your account being limited, suspended, or even banned. And if you have too many fake followers – especially if moderators think you buy Instagram followers or use other banned tools – it could get your account in trouble. Instagram doesn’t like fake accounts either.Īnd while it’s basically impossible for them to stop fake Instagram accounts from being created in the first place, they do moderate them aggressively, removing them as they find them. But fake, inauthentic social proof will do the opposite.” They Can Get You In Trouble With Instagram – And Even Banned “ Social proof is one of the most powerful tools for increasing your reach and your sales. And if they see that your follower list is filled with fake accounts and your posts are littered with generic spam comments, they’ll start to lose trust in your brand. They’ll notice if your 10,000+ follower account is only attracting a measly 50 likes photo. Some people will simply look at your raw follower, like, or comment numbers and be impressed.īut more savvy Insta users – and smart consumers, in general – won’t be. Want to organically grow your Instagram and gain REAL followers? Try Kicksta Today! They Hurt Your Credibility In short, each fake Instagram follower that doesn’t engage is driving your rate down further, which hurts your profile’s overall visibility. The better that rate is, the better Instagram thinks your account is, and the more it favors you in its algorithm. 100 likes per post / 5,000 followers = 2% an engagement rate. “Well, so what, not every follower leaves comments, right?” Except your engagement rate is calculated by the number of likes you get in relation to the number of followers you have.Įx. In the long term, they’re not going to engage with your posts. They Don’t Engage With Your postsįake Instagram followers might leave a comment or send a few likes your way immediately after following. Here are the top 5 reasons fake Instagram followers could be a problem for you. And unfortunately, even perfectly legitimate brands that don’t buy followers can be affected. Little do they know, these fake followers don’t actually help their account. ![]() Wannabe influencers or businesses seeking fast growth buy Instagram followers by the thousands – and those followers are all bots. While the purpose of these accounts can differ from platform to platform, one of the most common ways they’re used on Instagram is to artificially boost follower numbers. With a total user base of around 1 billion, that means roughly 1 in 10 Instagram accounts are fake. Instagram has an estimated 95 million fake accounts. Twitter removes about 10 bot accounts per second, or more than 310 million per year. Some are used to spam comments, likes, etc., while others are left dormant.Įvery social media provider is plagued by these fake accounts. Some of these accounts are mass-created by people others are mass-created by bots. In short, a fake Instagram account is one that’s not actually run by an individual human being. What’s a Fake Instagram Account? And How They Can Hurt Youīefore we get into the ‘why’ and ‘how’ of fake Instagram followers, let’s talk about the ‘what’. These 3 Instagram Audit Tools Can Help You Identify Fake Followers.5 Ways to Spot Fake Instagram Followers.What’s a Fake Instagram Account? And How They Can Hurt You.
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